Privacy Policy

This Privacy Policy (Policies) is the basic principles that Principio sro, Zapletalova 81/95, Brno 620 00, Czech Republic,
ID: 07600330 (Company) controls the collection and processing of personal information. This Policy implements the rights and obligations of the Company arising in particular from & nbsp; the following generally binding legal regulations:
  • Regulation (EU) No 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46 / EC (General Data Protection Regulation) (GDPR)
  • Act No. 480/2004 Coll., on Certain Information Society Services and on the Amendment of Certain Acts (Act on Certain Information Society Services), as amended (Certain Information Society Services); a
  • Act No. 127/2005 Coll., on Electronic Communications and on Amendments to Certain Related Acts (the Electronic Communications Act), as amended (Electronic Communications Act communications).

This Policy applies to all persons visiting the Company's website (Website), regardless of whether or not they have a contractual relationship with the Company.

What is personal information

Personal data in & nbsp; in accordance with & nbsp; GDPR means all information about a designated or identifiable natural person (not a legal person). Thus, in principle, this is any information that, either alone or in combination with other information, can be used to identify a specific individual (Personal Information).

What personal data does the company process

The Company may collect the following Personal Information about you:
  • Personal information you provide to the Company
Such Personal Information is, in particular, information that you provide in a completed registration, order or other form, or that you provide to the Company via & nbsp; e-mail, telephone, fax or other similar device. You may also provide personal information to the Company during competitions, by submitting a product or service review, booking a service, writing an order, or sending a general inquiry. These are, in particular, name, surname, correspondence address, e-mail address, telephone number, bank account details, details of the chosen payment method, etc.

The Company will process the above Personal Data for the purpose of:
  • Provide the service, product, or information you are interested in.
  • If you are an existing customer, also provide information about other services or products similar to those that were the subject of your previous purchase;
  • If you are a new customer, the Company will only send you business communications and product and service offerings if you have given your express consent to the Company;
  • Review and evaluate your job application.

Personal information that the Company collects about itself

When you visit our Website, the Company may collect certain information necessary to ensure the proper and convenient operation of the Website. Such information includes Internet Protocol (IP) data associated with your computer's & nbsp; Internet connection, your registration details, browser type and version, time zone settings, browser plug-ins, your visit data, including a valid Uniform Resource Locator ( URLs), path to and from Websites (including date and time), products you viewed or searched for, response times, download errors, length of visits to certain sites, information about interaction when visiting sites (such as scrolling, clicks, and mouse placement) or how to leave the page.
The Company uses this personal information to manage and improve the Website and for the purpose of ensuring internal operations, including problem solving, data analysis, testing, research, statistical purposes and record keeping. This Personal Information may also be used to measure the effectiveness of the ad and & nbsp; provide relevant advertising.

Provision of personal data

Personal data that the Company obtains about you may be transferred within the Principio s.r.o. Group, ie the Company's related parties and third parties (Processors) who assist the Company in fulfilling its contractual obligations throughcertain services (eg service delivery). The Company transfers Personal Data only to those Processors who provide guarantees of a sufficient level of security for your Personal Data and process this Personal Data exclusively on the basis of a personal data processing agreement.
In this sense, the Company may transfer Personal Data to the following Processors:


  • external collaborators and suppliers to fulfill the Company's contractual obligations;
  • payment service providers and payment processors in order to ensure the transfer of funds and the execution of the payment system;
  • to postal and delivery service providers for the purpose of delivering products or services offered by the Company;
  • Webmasters.

In certain circumstances, the Company may be required to provide Your Personal Information to third parties (eg, law enforcement authorities) in accordance with generally applicable law.

Privacy Policy

In order to protect and minimize the risk of unauthorized access to Personal Data, the Company has taken organizational and technical measures.
These measures include:
  • Organizational constraints narrowing the circle of persons authorized to come into contact with Personal Data; a
  • Technical security of the Company's servers and Websites against tampering.
  • Those who come into contact with Personal information are aware of the privacy policy and are bound by confidentiality in its processing.

Retention period of Personal Data

The Company retains Personal Data only for the time strictly necessary to fulfill its contractual obligations and to fulfill its obligations under the relevant & nbsp; legal regulations. Personal information that is processed under your consent is retained by the Company only for the duration of the purpose for which the consent was given.
Upon termination of the legal reason on the basis of which your Personal Data is processed, the Company will destroy this Personal Data and all its existing copies.


What can you find here?

This website (the " Website ") uses cookies and similar cookie technologies.

In this document you will learn what cookies are and how we use them.

What are cookies?

Cookies are short text files that a visited website sends to your browser. Thanks to cookies, the administrator can differentiate you from other users of the Website and more efficiently record information about your visit and behavior on the website. Cookies are not harmful to your device or its software. As a user, you can disable or limit the use of cookies in your browser.

Cookies can be used for many purposes, such as:

  • Make the basic functions of the site work
  • Save preferred language
  • Traffic analysis to improve your site and
  • Marketing purposes, especially displaying ads on the site

What types of cookies do we use?

Here you will find out what types of cookies we can use on the website. You can find the specific cookies we currently use in your browser settings.

Basic (required) cookies

Basic cookies, which are necessary for the Website to fulfill its basic functions and to enable us to operate this Website. These cookies are automatically placed on your computer or other device when you access the Website or perform any of the possible activities on the Website. You cannot disable basic cookies. Without them, the Web would not work properly.

Preferential cookies

Preferential cookies allow the Site to remember information that affects the appearance and behavior of the Site. For example, the region you are in or your preferred language.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Analytical cookies

Analytics cookies are used primarily by Google Analytics to find out how you use the Website.

Google Analytics uses cookies to analyze how the website is used in order to improve the operation of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google, Inc. All data obtained in this way will be processed anonymously. This data is intended solely to evaluate the use of the website. Anonymity is guaranteed that Google, Inc. will not associate your IP address with any other data held by Google. Google, Inc. no other personal information (such as email, name or phone number) will be sent.

Learn more about how Google, Inc. uses analytical cookies, you can find them here:

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Marketing cookies

Marketing cookies are used to map visitors across websites. These cookies are used to display advertisements relevant to individual users and to pass them on to the operators of the advertisement. It is therefore especially valuable to third-party advertisers. We mainly use Facebook and Google services for this purpose.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Do you want to change your cookie settings?

If you do not want us to store preference, analytics or marketing cookies in your browser, you can adjust these preferences in your browser. This will prevent you from collecting data about you. For information on setting up a specific browser, visit:

If you want to change the cookie settings and you do not know the advice, you can also contact us at


Data subject rights

In connection with the processing of your Personal Data by the Company, you have the following regulations on the protection of Personal Data guaranteed rights:
  • the right to withdraw consent to the processing of Personal Data if the processing is based on it;
  • the right to request access to & nbsp; Personal Data and & nbsp; information about which of your Personal Data is processed by the Company;
  • the right to correct inaccurate Personal Data and, if necessary, to supplement incomplete Personal Data;
  • the right to delete the processed Personal Data;
  • the right to restrict the processing of Personal Data;
  • the right to obtain the Personal Data you have provided to the Company in a structured, commonly used and machine-readable format, and the right to pass this data on to another person;
  • the right to be informed of a Privacy breach;
  • the right to object to the processing of Personal Data; & nbsp; and
  • The right to lodge a complaint with the Supervisory Authority, ie the Office for Personal Data Protection, at Lt. Col. Sochora 27, 170 00 Prague 7, or a data box to the address qkbaa2n.

The above rights and any complaints can be exercised with the Company, as a data controller, in writing at the address below or via e-mail to the e-mail address

Postal address:
Zapletalova 81/95, 620 00 Brno, Czech Republic

This Policy is valid and effective as of May 25, 2018.